Free tool
Create a pricing survey in a minute, share the link with your target customers, and get the price sensitivity chart with the accepted price range automatically.
Want to see it first? Open the example results · Fill in the example survey
The example survey accepts answers but does not store them: the example results stay unchanged.
Instead of asking for a price directly, the method asks four questions about price perception. The answers of all respondents form four curves whose intersections frame the accepted price range.
At what price would the product be so cheap that you would doubt its quality?
Up to what price would the product be a bargain?
At what price does the product start to feel expensive but still acceptable?
At what price would the product be so expensive that buying it is out of the question?
The full explanation with the method's strengths and limits lives in the glossary under Van Westendorp method.
We draw the curves from 3 responses onwards. The more real target customers answer, the more stable the intersections become. More important than sheer quantity: respondents should belong to your target group and see a short product description first.
Responses are anonymous: a stored answer holds the four prices and a timestamp, nothing that points back at a person. Duplicate answers are prevented by a cookie in the respondent's browser, not by a marker in the data. Surveys are deleted automatically after 180 days.
The accepted price range lies between the lower and upper bound. The optimal price point (OPP) is where 'too cheap' crosses 'too expensive'; the indifference price point (IPP) is where 'bargain' crosses 'expensive'. All four points are starting points for your pricing decision, not the final answer.
Yes, no signup and no catch. It is a free tool by PricingOS; if you want to build a complete pricing strategy afterwards, the 9-step framework takes you further.
